We all know that vendor lock-in is an incredibly effective method for customer retention. Nord has diversified their portfolio by starting to offer NordPass and NordLocker which is brilliant.
However, why are they not offering a bundle with these services? Switching your VPN provider is a doddle, but not so much when it’s hooked into a discount deal with your Password Manager.
Right now, I’m paying for ExpressVPN and 1Password. NordVPN and NordPass Premium (on the same billing cycle as my current setup) together would be pricier. But if they were linked together in a bundle deal, maybe that would allow them to cut the margins?
Just seems crazy to me that they’re offering these sister services but there’s seemingly very little effort to upsell them together.