There’s a lot of confusion out there and “private search” engines that are not so private. Let’s clear this a little bit.
Money making companies want to surf on the new “privacy trend” and trick people into honey pots.
It is not free to run a data center: electric bills, personnel, machines, security costs millions, so how can we pay the bills offering a search engine for free ? By selling something. That something is Metadata.
So they basically promote legitimate anonymous search but make profit with your metadata, like type of phone you use, gps location, browser type, etc…
They use your metadata to sell access to you and give you sponsored content in the search results, technically the advertisers don’t know who you are but the search engine, yes. To store that information or get rid of it is at their discretion.
Some other “private search engines” are state sponsored, because the state loves you and want to give you free privacy (or at least the illusion of it).
How would they do that ?
This is not a rant against Amazon but they are a good exemple and very present in this kind of industry.
Let’s say you want to start a business and host a private search engine on a powerful AWS server:
If you read Amazon’s Servers ToS, they specify “We may monitor the external interfaces (e.g., ports) of Your Content to verify your compliance with the Agreement.”.
The “may” is very important here, it’s a tricky word put there (by an army of trusty lawyers) to fool the user and should be read as “always”. And the “Agreement” part is so vague, with that magic word you can literally open the gates from hell, just don’t read the rest of ToS and click “I Agree” like everyone.
What it means is, whatever how secure your search engine is, Amazon can log the “in” and “out” to their servers and your metadata in the process, one rock, two hits. Everybody has a share, everybody is happy.
No matter how secure is your search engine encryption, if you look at the history of cryptography, every algorithm gets broken eventually, and when it’s done, someone can put an eye into your servers.
Any search engine who store metadata is not safe for privacy. They can sell it to anyone once it’s stored, logged and archived for eternity.
Metadata can show your unique fingerprint even if it is encrypted.
On a darker side, metadata is a powerful tool to track some individuals..
So what we are looking for is to avoid a metadata collecting server, and basically 99.99% of us-based servers.
Even if those so called US companies are hosted in Europe.
To resume, companies that have to comply to the Patriot Act have to be considered suspect. And yeah, sorry, that’s a LOT of people !.
The danger here is not the search engine themselves who are sincere to hide your requests from advertisers, but the machines they are running on are not and must obey the law enforcment, even if they did some oopsies.
Then if you are not paranoid enough, there are external forces that can come into play.. We live in a wild world.
This is NOT a complete list, there is a trend of “private search” engines out there! Here are some of the most famous:
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Duckduckgo.com : (runs on Amazon servers), they do nothing wrong with your privacy, just keep your fingerprints. Plus, they have a lovely slogan, “The search engine that doesn’t track you”. Heartbreaking much ?
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Searchencrypt.com (hosted by Amazon), the irony is that they have a nice add-on for Google Chrome one of the safest browser out there. It’s a Cyprus based company, a country with an interesting history.
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Swisscows.com (Swiss based company)They litteraly have a fort built in the mountains. Here is the best part, they claim privacy but they DO use machine learning and artificial intelligence to analyse your searches. Hey? How do you want to analyze search patterns without metadata ? Knock knock!
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Yippy.com : sponsored by IBM (a nice company) and other great names like Globalstar to provide satellite search worldwide. They are based in Fort Myers, Florida. It is a metasearch engine that rely on other search engines to give you results, sponsored webpages are then displayed first you can then use targeted sponsored links to track users.. It is a sophisticated search engine, they seems sincere but do have shady partners.
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Startpage.com is based in the Netherlands where they really care about privacy, you do get google’s results (censorship included). Startpage use their scripts to transmits your search queries to google and send the results back to you, it acts like a privacy shield. They are based in Netherlands and have some servers in the U.S. but they claim to not hand over any information to authorities.
They made a nice move by adding the choice to choose between European or American servers in the settings.
Not much controversies around about Startpage, there was this post on Mozilla but I believe it’s a phishing attempt. -
Qwant.com is also based in Europe, the website is beautifully made and user friendly, you can even customize the search engines metasearch. It is a french company based in Paris. They are also backed by the French Government to create a kid-friendly search engine.. They also claim for total transparency, no tracking, no filtering, no logging. I am about to cry.
How do they get money ? Simple and basic affiliation. They take a commission on the products you buy based on your search results links.
According to their blog they are hosted on Huawei servers.
So now you have to convince yourselves that: Government support + Transparency + Huawei cloud computing = Privacy
The last two are like the icing on the cake, to give you some hope:
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Searx.me is an open-source cloud computing metasearch engine you can host at home.
It is made by the people for the people, free and opensource, no tracking, no nothing. Plus, it is integrated with TOR. It is the future ! -
yacy.net is a P2P self hosted search engine. A dream coming true.
CONCLUSION:
There is a lot of fuckery out there, especially coming from the US govt. Lot of companies have to follow the rules and have to make money. The future of search privacy is definitely not in the hands of big corporations who want to track everything you do just so they can make profit. The future is you, the people, and some are really inspiring.. There is hope.
On a side note:
You cannot block 100% of the metadata that your browser is bleeding online, but some good privacy add-ons exist to limit the damage: Best Private Web Browsers for Most Privacy in 2025
Ways to browse 98% anonymously:
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TOR is a good option to stay in the shade.
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I2P is the new kid in the block, basically works on P2P
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VPN (that is not hosted in the US or even worse, in China) is also a good choice to hide your IP.
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Hack your neightbour’s Wifi
It is sad to see there is so few privacy focused search engines out there, but people start to get the idea and new stuff are coming out.
Keep on fighting!