Google is both a browser developer and advertiser. Even if this was done with the most nobile intentions for user privacy, couldn’t advertising competitors sue Google by claiming this was done as an anticompetitive move using its browser dominance?
And yet IPs don’t matter. Fingerprinting makes it stupid easy to track across IPs
Ah, proxy all traffic through Google so nobody else knows where it came from, but also letting Google know everything you do.
That sounds like it won’t pass the GDPR in the EU
Sounds like a valualble feature.
Marketing Analytics teams scream in agony… “My data!!!”
They’ll hide your IP from everyone else after they grab all of your saleable info.
And then your bank freezes your log in cuz you tried to log in from a unknown ip…
Meanwhile just try to use Google while using a 3rd party VPN, and welcome to CAPTCHA hell…
How I wish Netscape was back!
This is why digital markets are spending less on paid search etc.
Pretty bummed about this. I’ve been able to IP ban people vandalizing my website and booking fake events on my calendar only because I knew their IP.
Looks like this would make it even harder to block people by their IP address.
why? Google would be just as affected
Agreed. My wife sits on her iPad with Private Relay enabled and shops for clothes all day.
No matter what computer I use in the house, I still get ads for women’s clothes.
Even when I turn all tracking on so companies can place third party cookies on my browser and follow me all over the internet, I cannot get rid of women’s clothing ads.
Google doesn’t sell data. That would be dumb.
That was my first reflection. I think the post should have been titled:
“Google Chrome’s new “IP Protection” will hide users’ IP addresses” from everyone, except Google.
In other words, Google will be a bit more dominating.
That is the setup that Apple, so yeah, let’s hope they copy Apple here.
You should consider a whitelist instead
How? Google still owns the browser. Google is just going apple route where they brought privacy features to ios but continue to collect user data themselves